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Journal Articles

Deactivating economic motives in green consumption through social and moral salience

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Lars-Olof Johansson, Isak Barbopoulos, Lars E. Olsson
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (3): 247–258.
https://doi.org/10.1108/JCM-10-2018-2904
Published: 28 January 2020
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Journal Articles

A multi-dimensional approach to consumer motivation: exploring economic, hedonic, and normative consumption goals

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Isak Barbopoulos, Lars-Olof Johansson
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (1): 75–84.
https://doi.org/10.1108/JCM-08-2014-1091
Published: 11 January 2016
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