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Journal Articles

Why do we twitch? Vicarious consumption in video-game livestreaming

Harper Kohls, Jacob L. Hiler, Laurel Aynne Cook

Journal of Consumer Marketing (2023) 40 (6): 639–650.

https://doi.org/10.1108/JCM-03-2020-3727

Published: 14 April 2023

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Journal Articles

Making inconsistent worlds: a conceptual framework for co-competition

Jacob L. Hiler, Laurel Aynne Cook, William Magnus Northington

Journal of Consumer Marketing (2018) 35 (3): 254–263.

https://doi.org/10.1108/JCM-10-2016-1984

Published: 14 May 2018

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Journal Articles

Brave new World of Warcraft: a conceptual framework for active escapism

Andrew Kuo, Richard J. Lutz, Jacob L. Hiler

Journal of Consumer Marketing (2016) 33 (7): 498–506.

https://doi.org/10.1108/JCM-04-2016-1775

Published: 14 November 2016

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