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Journal Articles

The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption

Jacqueline K. Eastman, Jun Liu

Journal of Consumer Marketing (2012) 29 (2): 93–102.

https://doi.org/10.1108/07363761211206348

Published: 16 March 2012

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Journal Articles

The elderly's internet usage: an updated look

Tim Reisenwitz, Rajesh Iyer, David B. Kuhlmeier, Jacqueline K. Eastman

Journal of Consumer Marketing (2007) 24 (7): 406–418.

https://doi.org/10.1108/07363760710834825

Published: 06 November 2007

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Journal Articles

The elderly's uses and attitudes towards the Internet

Jacqueline K. Eastman, Rajesh Iyer

Journal of Consumer Marketing (2004) 21 (3): 208–220.

https://doi.org/10.1108/07363760410534759

Published: 01 May 2004

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