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Jagdish Sheth
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Journal Articles
GLOBAL MARKETS OR GLOBAL COMPETITION?
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1986) 3 (2): 9–11.
Published: 01 February 1986
Journal Articles
WINNING AGAIN IN THE MARKETPLACE: NINE STRATEGIES FOR REVITALIZING MATURE PRODUCTS
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1984) 1 (4): 17–28.
Published: 01 April 1984
