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Journal Articles

Cross‐cultural consumer values, needs and purchase behavior

Jai‐Ok Kim, Sandra Forsythe, Qingliang Gu, Sook Jae Moon

Journal of Consumer Marketing (2002) 19 (6): 481–502.

https://doi.org/10.1108/07363760210444869

Published: 01 November 2002

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Journal Articles

Korean consumers’ patronage of discount stores: domestic vs multinational discount store shoppers’ profiles

Jai Ok Kim, Byoungho Jin

Journal of Consumer Marketing (2001) 18 (3): 236–255.

https://doi.org/10.1108/07363760110393092

Published: 01 June 2001

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