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Journal Articles

Beyond play: cultivating consumer loyalty through compelling flow experiences in video gaming

Mohammad Mahfuzur Rahman, Jamie Carlson, William Powell, Jiehua Chen

Journal of Consumer Marketing (2025) 42 (6): 795–809.

https://doi.org/10.1108/JCM-04-2024-6755

Published: 12 June 2025

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Journal Articles

Social media discussion forums, home country and immigrant consumer acculturation: the case of Iranian immigrants in Australia

Sorush Sepehr, Jamie Carlson, Philip Rosenberger III, Ameet Pandit

Journal of Consumer Marketing (2023) 40 (1): 136–149.

https://doi.org/10.1108/JCM-05-2021-4661

Published: 27 December 2022

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Journal Articles

Managing web site performance taking account of the contingency role of branding in multi‐channel retailing

Jamie Carlson, Aron O'Cass

Journal of Consumer Marketing (2011) 28 (7): 524–531.

https://doi.org/10.1108/07363761111181518

Published: 01 November 2011

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