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Journal Articles

Water conservation behavior: is what we say what we do?

Janna M. Parker, Doreen Sams, Amit Poddar, Kalina Manoylov

Journal of Consumer Marketing (2018) 35 (6): 644–652.

https://doi.org/10.1108/JCM-09-2017-2345

Published: 13 November 2018

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Journal Articles

Examining brand communities among children and adolescents: an exploratory study

Laura Ann Flurry, Krist R. Swimberghe, Janna M. Parker

Journal of Consumer Marketing (2014) 31 (2): 103–110.

https://doi.org/10.1108/JCM-08-2013-0685

Published: 06 May 2014

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