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Using mini‐concepts to identify opportunities for really new product functions

Jeffrey F. Durgee, Gina Colarelli O’Connor, Robert W. Veryzer, Jr

Journal of Consumer Marketing (1998) 15 (6): 525–543.

https://doi.org/10.1108/07363769810240527

Published: 01 December 1998

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Journal Articles

Contrarian Marketing

Jeffrey F. Durgee

Journal of Consumer Marketing (1992) 9 (1): 51–59.

https://doi.org/10.1108/EUM0000000002596

Published: 01 January 1992

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Journal Articles

Qualitative Methods for Developing Advertising That Makes Consumers Feel, “Hey, That’s Right For Me”

Jeffrey F. Durgee

Journal of Consumer Marketing (1990) 7 (1): 15–21.

https://doi.org/10.1108/EUM0000000002565

Published: 01 January 1990

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Journal Articles

ADVERTISING SYMBOLS AND BRAND NAMES THAT BEST REPRESENT KEY PRODUCT MEANINGS

Jeffrey F. Durgee, Robert W. Stuart

Journal of Consumer Marketing (1987) 4 (3): 15–24.

https://doi.org/10.1108/eb008200

Published: 01 March 1987

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Journal Articles

MAKING INTERACTIVE PRODUCTS COME ALIVE

Jeffrey F. Durgee

Journal of Consumer Marketing (1984) 1 (4): 29–34.

https://doi.org/10.1108/eb008112

Published: 01 April 1984

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Using mini‐concepts to identify opportunities for really new product functions

Contrarian Marketing

Qualitative Methods for Developing Advertising That Makes Consumers Feel, “Hey, That’s Right For Me”

ADVERTISING SYMBOLS AND BRAND NAMES THAT BEST REPRESENT KEY PRODUCT MEANINGS

MAKING INTERACTIVE PRODUCTS COME ALIVE

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