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Kip Kiefer
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Journal Articles
The effects of brand relationships on justice perceptions in service recovery
Available to PurchaseCid Gonçalves Filho, Kip Kiefer, Marc Fetscherin, Alexander Blandina, Marcelo Nacif Rocha, Plínio Rafael Reis Monteiro
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (3): 315–327.
Published: 20 January 2023
