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Journal Articles

Shaping consumer perception: effects of vertical and horizontal packaging alignment

Jannick Bettels, Janina Haase, Klaus-Peter Wiedmann

Journal of Consumer Marketing (2020) 37 (4): 423–431.

https://doi.org/10.1108/JCM-05-2019-3231

Published: 23 March 2020

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Journal Articles

Effects of consumer sensory perception on brand performance

Janina Haase, Klaus-Peter Wiedmann, Franziska Labenz

Journal of Consumer Marketing (2018) 35 (6): 565–576.

https://doi.org/10.1108/JCM-10-2017-2404

Published: 13 November 2018

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Journal Articles

Social persuasion: targeting social identities through social influencers

Sascha Langner, Nadine Hennigs, Klaus-Peter Wiedmann

Journal of Consumer Marketing (2013) 30 (1): 31–49.

https://doi.org/10.1108/07363761311290821

Published: 25 January 2013

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