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Lea Prevel Katsanis
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Journal Articles
The dimensions of prescription drug brand personality as identified by consumers
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (7): 583–596.
Published: 28 October 2013
Journal Articles
The effects of risk disclosure and ad involvement on consumers in DTC advertising
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2007) 24 (3): 171–179.
Published: 08 May 2007
Journal Articles
Understanding brand equity for successful brand extension
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1995) 12 (4): 51–64.
Published: 01 October 1995
