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Journal Articles

Impact of failure severity levels on satisfaction and behavior: from the perspectives of justice theory and regulatory focus theory

Sarabjit Kaur Sidhu, Fon Sim Ong, M.S. Balaji

Journal of Consumer Marketing (2023) 40 (4): 535–547.

https://doi.org/10.1108/JCM-06-2022-5412

Published: 11 April 2023

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Journal Articles

Haptic information processing and need for touch in product evaluation

Subhash Jha, M.S. Balaji, Marla B. Royne Stafford, Nancy Spears

Journal of Consumer Marketing (2020) 37 (1): 55–64.

https://doi.org/10.1108/JCM-02-2018-2554

Published: 14 November 2019

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