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Journal Articles

Do I look real? Impact of digital human avatar influencer realism on consumer engagement and attachment

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Tejas R. Shah, Sonal Purohit, Manish Das, Thavaprakash Arulsivakumar
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (4): 416–430.
https://doi.org/10.1108/JCM-05-2024-6853
Published: 24 February 2025
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Journal Articles

Communication strategies: encouraging healthy diets for on-the-go consumption

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Charles Jebarajakirthy, Manish Das, Sharyn Rundle-Thiele, Hormoz Ahmadi
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (1): 27–43.
https://doi.org/10.1108/JCM-06-2021-4693
Published: 05 October 2022
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