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Maria Eugenia Perez
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Journal Articles

Inverse socialization with technology: understanding intergenerational family dynamics

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Maria Eugenia Perez, Claudia Quintanilla, Raquel Castaño, Lisa Penaloza
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (6): 818–826.
https://doi.org/10.1108/JCM-12-2017-2474
Published: 18 July 2019
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Journal Articles

A matter of love: consumers’ relationships with original brands and their counterfeits

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Raquel Castaño, Maria Eugenia Perez
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (6-7): 475–482.
https://doi.org/10.1108/JCM-05-2014-0970
Published: 04 November 2014
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