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Journal Articles

A profitable new definition of health

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Susan W. Myers, Marla Royne Stafford
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2007) 24 (1): 5–7.
https://doi.org/10.1108/07363760710720939
Published: 30 January 2007
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Journal Articles

An international analysis of emotional and rational appeals in services vs goods advertising

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Nancy D. Albers‐Miller, Marla Royne Stafford
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (1999) 16 (1): 42–57.
https://doi.org/10.1108/07363769910250769
Published: 01 February 1999
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