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Journal Articles

Impacts of cultural dimensions on healthy diet through public self‐consciousness

Tao Sun, Marty Horn, Denny Merritt

Journal of Consumer Marketing (2009) 26 (4): 241–250.

https://doi.org/10.1108/07363760910965846

Published: 26 June 2009

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Journal Articles

Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers

Tao Sun, Marty Horn, Dennis Merritt

Journal of Consumer Marketing (2004) 21 (5): 318–331.

https://doi.org/10.1108/07363760410549140

Published: 01 August 2004

View article titled, Values and lifestyles of individualists and collectivists: a study on Chinese, Japanese, British and US consumers

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