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Journal Articles

An integrated framework examining sustainable green behavior among young consumers

Siti Aqilah Jahari, Ashley Hass, Izian Binti Idris, Mathew Joseph

Journal of Consumer Marketing (2022) 39 (4): 333–344.

https://doi.org/10.1108/JCM-04-2021-4593

Published: 25 April 2022

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Journal Articles

Consumer opinion and effectiveness of direct‐to‐consumer advertising

Deborah F. Spake, Mathew Joseph

Journal of Consumer Marketing (2007) 24 (5): 283–293.

https://doi.org/10.1108/07363760710773102

Published: 07 August 2007

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