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Journal Articles

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

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Michael P. Lillis
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (4): 392–393.
https://doi.org/10.1108/07363761011052422
Published: 29 June 2010
View article titled, Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
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Journal Articles

Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change

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Michael P. Lillis
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (3): 296–297.
https://doi.org/10.1108/07363761011038400
Published: 04 May 2010
View article titled, Future Savvy: Identifying Trends to Make Better Decisions, Manage Uncertainty, and Profit from Change
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Journal Articles

Anatomy of a Trend

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Michael P. Lillis
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (5): 327–328.
https://doi.org/10.1108/07363760810890589
Published: 01 August 2008
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Journal Articles

Perspectives in Consumer Behavior: An Anthropological Approach

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Michael P. Lillis
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (3): 191.
https://doi.org/10.1108/07363760810870699
Published: 02 May 2008
View article titled, Perspectives in Consumer Behavior: An Anthropological Approach
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