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Journal Articles

Understanding the power of hope and empathy in healthcare marketing

Elyria Kemp, My Bui, Anjala Krishen, Pamela Miles Homer, Michael S. LaTour†

Journal of Consumer Marketing (2017) 34 (2): 85–95.

https://doi.org/10.1108/JCM-04-2016-1765

Published: 20 March 2017

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Journal Articles

Female nudity: attitudes towards the ad and the brand, and implications for advertising strategy

Michael S. LaTour, Tony L. Henthorne

Journal of Consumer Marketing (1993) 10 (3): 25–32.

https://doi.org/10.1108/07363769310041956

Published: 01 March 1993

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Journal Articles

Cultural Anchoring and Product Diffusion

Michael S. LaTour, Scott D. Roberts

Journal of Consumer Marketing (1992) 9 (4): 29–33.

https://doi.org/10.1108/07363769210037060

Published: 01 April 1992

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Journal Articles

Contemporary women′s evaluation of female role portrayals in advertising

John B. Ford, Michael S. LaTour, William J. Lundstrom

Journal of Consumer Marketing (1991) 8 (1): 15–28.

https://doi.org/10.1108/07363769110034901

Published: 01 January 1991

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