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The influence of electronic word of mouth on green cosmetics purchase intention: evidence from young Vietnamese female consumers

Thuy Thi Thu Nguyen, Yam B. Limbu, Long Pham, Miguel Ángel Zúñiga

Journal of Consumer Marketing (2024) 41 (4): 406–423.

https://doi.org/10.1108/JCM-11-2022-5709

Published: 14 May 2024

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Journal Articles

Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluations

Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel Zúñiga

Journal of Consumer Marketing (2024) 41 (2): 196–212.

https://doi.org/10.1108/JCM-08-2022-5547

Published: 05 March 2024

View article titled, Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluations

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Journal Articles

A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand

Elmira Shahriari, Hamid Abbassi, Ivonne M. Torres, Miguel Ángel Zúñiga, Nourah Alfayez

Journal of Consumer Marketing (2023) 40 (7): 983–1001.

https://doi.org/10.1108/JCM-07-2020-3951

Published: 22 November 2023

View article titled, A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand

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Journal Articles

Effects of dietary restraint on perceived healthfulness and purchase intention: the moderating effects of food type and product label

Anita G. Rodriguez, Rozbeh Madadi, Erin Baca Blaugrund, Ram N. Acharya, O. John Idowu, Miguel Ángel Zúñiga, Ivonne M. Torres

Journal of Consumer Marketing (2023) 40 (7): 869–883.

https://doi.org/10.1108/JCM-03-2022-5273

Published: 18 August 2023

View article titled, Effects of dietary restraint on perceived healthfulness and purchase intention: the moderating effects of food type and product label

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Journal Articles

Brand love and ethnic identification: the mediating role of brand attachment among African American consumers

Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel Ángel Zúñiga

Journal of Consumer Marketing (2022) 39 (4): 358–370.

https://doi.org/10.1108/JCM-06-2020-3922

Published: 12 May 2022

View article titled, Brand love and ethnic identification: the mediating role of brand attachment among African American consumers

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Journal Articles

Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction

Reza Fazli-Salehi, Mahshid Jahangard, Ivonne M. Torres, Rozbeh Madadi, Miguel Ángel Zúñiga

Journal of Consumer Marketing (2022) 39 (2): 242–253.

https://doi.org/10.1108/JCM-06-2020-3866

Published: 08 February 2022

View article titled, Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction

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Journal Articles

Conspicuous consumption: impact of narcissism and need for uniqueness on self-brand and communal-brand connection with public vs private use brands

Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi, Miguel Ángel Zúñiga

Journal of Consumer Marketing (2021) 38 (7): 802–812.

https://doi.org/10.1108/JCM-02-2020-3658

Published: 25 September 2021

View article titled, Conspicuous consumption: impact of narcissism and need for uniqueness on self-brand and communal-brand connection with public vs private use brands

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Journal Articles

Picture this: the role of mental imagery in induction of food craving – a theoretical framework based on the elaborated intrusion theory

Elmira Shahriari, Ivonne M. Torres, Miguel Angel Zúñiga, Nourah Alfayez

Journal of Consumer Marketing (2020) 37 (1): 31–42.

https://doi.org/10.1108/JCM-02-2018-2553

Published: 01 October 2019

View article titled, Picture this: the role of mental imagery in induction of food craving – a theoretical framework based on the elaborated intrusion theory

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Journal Articles

Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans

Miguel Angel Zúñiga, Ivonne M. Torres, Mihai Niculescu

Journal of Consumer Marketing (2015) 32 (3): 145–156.

https://doi.org/10.1108/JCM-10-2014-1182

Published: 11 May 2015

View article titled, Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans

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The influence of electronic word of mouth on green cosmetics purchase intention: evidence from young Vietnamese female consumers

Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluations

A cultural perspective on the effects of comprehension and slogan meaning types on attitude toward the advertisement and brand

Effects of dietary restraint on perceived healthfulness and purchase intention: the moderating effects of food type and product label

Brand love and ethnic identification: the mediating role of brand attachment among African American consumers

Social media reviewing channels: the role of channel interactivity and vloggers’ self-disclosure in consumers’ parasocial interaction

Conspicuous consumption: impact of narcissism and need for uniqueness on self-brand and communal-brand connection with public vs private use brands

Picture this: the role of mental imagery in induction of food craving – a theoretical framework based on the elaborated intrusion theory

Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans

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