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Journal Articles

Is this real life? Is it just fantasy? The development and validation of a media-evoked fantasy scale

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Delancy H.S. Bennett, Geraldo Matos, Nwamaka A. Anaza, Cecilia Ruvalcaba, Mitchell Hamilton
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (3): 261–272.
https://doi.org/10.1108/JCM-09-2020-4102
Published: 17 January 2023
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Journal Articles

Hashtags and handshakes: consumer motives and platform use in brand-consumer interactions

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Mitchell Hamilton, Velitchka D. Kaltcheva, Andrew J. Rohm
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (2): 135–144.
https://doi.org/10.1108/JCM-04-2015-1398
Published: 21 March 2016
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