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Journal Articles

Cross-cultural perspective of situated learning and coping: understanding psychological closeness as mediator

Mousumi Bose, Lei Ye

Journal of Consumer Marketing (2020) 37 (1): 10–20.

https://doi.org/10.1108/JCM-07-2018-2785

Published: 10 September 2019

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Journal Articles

The role of contextual factors in eliciting creativity: primes, cognitive load and expectation of performance feedback

Mousumi Bose, Judith Anne Garretson Folse, Scot Burton

Journal of Consumer Marketing (2013) 30 (5): 400–414.

https://doi.org/10.1108/JCM-02-2013-0475

Published: 26 July 2013

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Journal Articles

Dispelling the collective myth of Chinese consumers: a new generation of brand‐conscious individualists

Lilly Ye, Mousumi Bose, Lou Pelton

Journal of Consumer Marketing (2012) 29 (3): 190–201.

https://doi.org/10.1108/07363761211221729

Published: 27 April 2012

View article titled, Dispelling the collective myth of Chinese consumers: a new generation of brand‐conscious individualists

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