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Journal Articles

Consumer misbehavior: why people buy illicit goods

Nancy D. Albers‐Miller

Journal of Consumer Marketing (1999) 16 (3): 273–287.

https://doi.org/10.1108/07363769910271504

Published: 01 June 1999

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Journal Articles

An international analysis of emotional and rational appeals in services vs goods advertising

Nancy D. Albers‐Miller, Marla Royne Stafford

Journal of Consumer Marketing (1999) 16 (1): 42–57.

https://doi.org/10.1108/07363769910250769

Published: 01 February 1999

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