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Journal Articles

The differential effect of acculturation modes on immigrant consumers' complaining behavior: the case of West African immigrants to Canada

Nizar Souiden, Riadh Ladhari

Journal of Consumer Marketing (2011) 28 (5): 321–332.

https://doi.org/10.1108/07363761111149974

Published: 02 August 2011

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Journal Articles

Rethinking the TAM model: time to consider fun

Mohamed Saber Chtourou, Nizar Souiden

Journal of Consumer Marketing (2010) 27 (4): 336–344.

https://doi.org/10.1108/07363761011052378

Published: 29 June 2010

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Journal Articles

Canadian and French men's consumption of cosmetics: a comparison of their attitudes and motivations

Nizar Souiden, Mariam Diagne

Journal of Consumer Marketing (2009) 26 (2): 97–109.

https://doi.org/10.1108/07363760910940465

Published: 20 March 2009

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