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Journal Articles

Investigating consumer ethical beliefs: role of moral philosophies and personality traits

Prachi Gala, Rahul Chauhan, Robert King, Scott Vitell

Journal of Consumer Marketing (2023) 40 (6): 685–701.

https://doi.org/10.1108/JCM-01-2021-4396

Published: 06 April 2023

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Journal Articles

Dark triad-consumer behavior relationship: the mediating role of consumer self-confidence and aggressive interpersonal orientation

James Robert Blair, Prachi Gala, Matthew Lunde

Journal of Consumer Marketing (2022) 39 (2): 145–165.

https://doi.org/10.1108/JCM-07-2020-3981

Published: 27 January 2022

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