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Journal Articles

Ethnocentrism and country of origin effects among immigrant consumers

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Mohammadali Zolfagharian, Roberto Saldivar, Qin Sun
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (1): 68–84.
https://doi.org/10.1108/JCM-06-2013-0620
Published: 07 January 2014
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Journal Articles

Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans

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Mohammad Ali Zolfagharian, Qin Sun
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2010) 27 (4): 345–357.
https://doi.org/10.1108/07363761011052387
Published: 29 June 2010
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