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Journal Articles

How consumers’ use of brand vs attribute information evolves over time

Randle D. Raggio, Robert P. Leone, William C. Black

Journal of Consumer Marketing (2014) 31 (4): 290–300.

https://doi.org/10.1108/JCM-01-2014-0832

Published: 03 June 2014

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Journal Articles

Beyond “halo”: the identification and implications of differential brand effects across global markets

Randle D. Raggio, Robert P. Leone, William C. Black

Journal of Consumer Marketing (2014) 31 (2): 133–144.

https://doi.org/10.1108/JCM-06-2013-0592

Published: 06 May 2014

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