Page 1 | Search Results | Journal of Consumer Marketing | Emerald Publishing

Skip to Main Content

1-2 of 2

Sort by

Sort Order Select

Journal Articles

Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands

Ekta Aggarwal, Anurupa B. Singh, Richa Misra

Journal of Consumer Marketing (2024) 41 (2): 180–195.

https://doi.org/10.1108/JCM-05-2023-6058

Published: 09 February 2024

View article titled, Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands

Add to Citation Manager for Does consumption values and ascribed responsibility predict attitudes towards sustainable luxury brands

Journal Articles

Why do consumers engage in a social media brand community: investigating the effect of psychological empowerment on commitment and loyalty

Mahima Shukla, Richa Misra, Rahul Gupta

Journal of Consumer Marketing (2023) 40 (6): 734–747.

https://doi.org/10.1108/JCM-05-2022-5370

Published: 25 April 2023

View article titled, Why do consumers engage in a social media brand community: investigating the effect of psychological empowerment on commitment and loyalty

Add to Citation Manager for Why do consumers engage in a social media brand community: investigating the effect of psychological empowerment on commitment and loyalty