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Journal Articles

A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage

Robert Guang Tian

Journal of Consumer Marketing (2012) 29 (1): 76–78.

https://doi.org/10.1108/07363761211193082

Published: 20 January 2012

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Journal Articles

International Communications Strategy: Development in Cross‐cultural Communications, PR and Social Media

Robert Guang Tian

Journal of Consumer Marketing (2011) 28 (3): 242–244.

https://doi.org/10.1108/07363761111127699

Published: 03 May 2011

View article titled, International Communications Strategy: Development in Cross‐cultural Communications, PR and Social Media

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Journal Articles

No Size Fits All: From Mass Marketing to Mass Handselling

Robert Guang Tian

Journal of Consumer Marketing (2011) 28 (2): 159–160.

https://doi.org/10.1108/07363761111116006

Published: 22 March 2011

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Journal Articles

Doing Anthropology in Consumer Research

Robert Guang Tian

Journal of Consumer Marketing (2009) 26 (7): 533–534.

https://doi.org/10.1108/07363760911001600

Published: 30 October 2009

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Journal Articles

Truth: The New Rules for Marketing in a Skeptical World

Robert Guang Tian

Journal of Consumer Marketing (2008) 25 (6): 385–386.

https://doi.org/10.1108/07363760810902521

Published: 12 September 2008

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Journal Articles

Point of Purchase: How Shopping Changed American Culture

Robert Guang Tian

Journal of Consumer Marketing (2008) 25 (4): 265–266.

https://doi.org/10.1108/07363760810882498

Published: 27 June 2008

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Journal Articles

Nation of Rebels: Why Counterculture Became Consumer Culture

Robert Guang Tian

Journal of Consumer Marketing (2007) 24 (3): 184.

https://doi.org/10.1108/07363760710746210

Published: 08 May 2007

View article titled, Nation of Rebels: Why Counterculture Became Consumer Culture

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A Quick Start Guide to Mobile Marketing: Create a Dynamic Campaign and Improve Your Competitive Advantage

International Communications Strategy: Development in Cross‐cultural Communications, PR and Social Media

No Size Fits All: From Mass Marketing to Mass Handselling

Doing Anthropology in Consumer Research

Truth: The New Rules for Marketing in a Skeptical World

Point of Purchase: How Shopping Changed American Culture

Nation of Rebels: Why Counterculture Became Consumer Culture

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