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Journal Articles

Direct‐to‐consumer advertising of prescription drugs: help or hindrance to the public's health?

Greg Finlayson, Ross Mullner

Journal of Consumer Marketing (2005) 22 (7): 429–431.

https://doi.org/10.1108/07363760510631174

Published: 01 December 2005

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Journal Articles

Ensuring HIPAA compliance using data warehouses for healthcare marketing

Edward Rafalski, Ross Mullner

Journal of Consumer Marketing (2003) 20 (7): 629–633.

https://doi.org/10.1108/07363760310506166

Published: 01 December 2003

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Journal Articles

The American Hospital Association’s Annual Survey of Hospitals: a critical appraisal

Ross Mullner, Kyusuk Chung

Journal of Consumer Marketing (2002) 19 (7): 614–618.

https://doi.org/10.1108/07363760210451438

Published: 01 December 2002

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