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Journal Articles

The influence of marketing on consumption behavior at the bottom of the pyramid

Anand Kumar Jaiswal, Shruti Gupta

Journal of Consumer Marketing (2015) 32 (2): 113–124.

https://doi.org/10.1108/JCM-05-2014-0996

Published: 16 March 2015

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Journal Articles

To buy or not to buy? A social dilemma perspective on green buying

Shruti Gupta, Denise T. Ogden

Journal of Consumer Marketing (2009) 26 (6): 376–391.

https://doi.org/10.1108/07363760910988201

Published: 11 September 2009

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Journal Articles

The company‐cause‐customer fit decision in cause‐related marketing

Shruti Gupta, Julie Pirsch

Journal of Consumer Marketing (2006) 23 (6): 314–326.

https://doi.org/10.1108/07363760610701850

Published: 01 October 2006

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