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Journal Articles

Expanding the experiential advantage model: exploring the mediating roles of a sense of meaning and moderating effects of motivational autonomy

Bin Li, Sijun Wang, Li Lei, Fangjun Li

Journal of Consumer Marketing (2022) 39 (4): 317–332.

https://doi.org/10.1108/JCM-09-2020-4140

Published: 26 April 2022

View article titled, Expanding the experiential advantage model: exploring the mediating roles of a sense of meaning and moderating effects of motivational autonomy

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Journal Articles

A cross-national study of intergenerational influence: US and PRC

Carter Mandrik, Yeqing Bao, Sijun Wang

Journal of Consumer Marketing (2018) 35 (1): 91–104.

https://doi.org/10.1108/JCM-02-2016-1717

Published: 08 January 2018

View article titled, A cross-national study of intergenerational influence: US and PRC

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Journal Articles

Does cultural similarity matter? Extending the animosity model from a new perspective

Jun Ma, Sijun Wang, Wei Hao

Journal of Consumer Marketing (2012) 29 (5): 319–332.

https://doi.org/10.1108/07363761211247442

Published: 27 July 2012

View article titled, Does cultural similarity matter? Extending the animosity model from a new perspective

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