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Stephen Craft

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Journal Articles

Examining world market segmentation and brand positioning strategies

Salah S. Hassan, Stephen Craft

Journal: Journal of Consumer Marketing

Journal of Consumer Marketing (2012) 29 (5): 344–356.

https://doi.org/10.1108/07363761211247460

Published: 27 July 2012

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Journal Articles

Understanding the new bases for global market segmentation

Salah S. Hassan, Stephen Craft, Wael Kortam

Journal: Journal of Consumer Marketing

Journal of Consumer Marketing (2003) 20 (5): 446–462.

https://doi.org/10.1108/07363760310489670

Published: 01 September 2003

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Print ISSN 0736-3761

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