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Journal Articles

Urban Vietnamese consumers’ preferences for attributes of sustainably produced rice

Nguyen Thuy Trang, Steven W. Kopp, Vo Hong Tu, Mitsuyasu Yabe

Journal of Consumer Marketing (2023) 40 (3): 286–304.

https://doi.org/10.1108/JCM-12-2020-4334

Published: 07 March 2023

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Journal Articles

Addie’s coffin: consumption decisions in pursuit of an appropriate death

Steven W. Kopp, Elyria Kemp

Journal of Consumer Marketing (2019) 36 (1): 64–71.

https://doi.org/10.1108/JCM-11-2017-2454

Published: 23 January 2019

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