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Journal Articles

Animosity towards economic giants: what the little guys think

Swee Hoon Ang, Kwon Jung, Ah Keng Kau, Siew Meng Leong, Chanthika Pornpitakpan, Soo Jiuan Tan

Journal of Consumer Marketing (2004) 21 (3): 190–207.

https://doi.org/10.1108/07363760410534740

Published: 01 May 2004

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Journal Articles

Spot the difference: consumer responses towards counterfeits

Swee Hoon Ang, Peng Sim Cheng, Elison A.C. Lim, Siok Kuan Tambyah

Journal of Consumer Marketing (2001) 18 (3): 219–235.

https://doi.org/10.1108/07363760110392967

Published: 01 June 2001

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Journal Articles

Chinese consumers’ perception of alpha‐numeric brand names

Journal of Consumer Marketing (1997) 14 (3): 220–233.

https://doi.org/10.1108/07363769710166800

Published: 01 June 1997

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