Skip to Main Content
Ted Karger
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

MARKETPLACE SCENARIO RESEARCH

Available to Purchase
Ted Karger
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (1988) 5 (2): 17–21.
https://doi.org/10.1108/eb008222
Published: 01 February 1988
View article titled, MARKETPLACE SCENARIO RESEARCH
Open the PDF for MARKETPLACE SCENARIO RESEARCH in another window
Add to Citation Manager for MARKETPLACE SCENARIO RESEARCH
Journal Articles

TEST MARKETING AS DRESS REHEARSALS: BUNDLE TESTS AND TEST MARKET DIAGNOSTICS

Available to Purchase
Ted Karger
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (1985) 2 (4): 49–56.
https://doi.org/10.1108/eb008145
Published: 01 April 1985
View article titled, TEST MARKETING AS DRESS REHEARSALS: BUNDLE TESTS AND TEST MARKET DIAGNOSTICS
Open the PDF for TEST MARKETING AS DRESS REHEARSALS: BUNDLE TESTS AND TEST MARKET DIAGNOSTICS in another window
Add to Citation Manager for TEST MARKETING AS DRESS REHEARSALS: BUNDLE TESTS AND TEST MARKET DIAGNOSTICS
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal