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Journal Articles

Cultural differences in gift recipients’ attitude and behavior toward disliked gifts

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Theeranuch Pusaksrikit, Sydney Chinchanachokchai
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (5): 576–586.
https://doi.org/10.1108/JCM-07-2019-3308
Published: 11 August 2021
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