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Journal Articles

Influence of “health” versus “commercial” physical activity message on snacking behavior

Marine Kergoat, Thierry Meyer, Jean-Baptiste Legal

Journal of Consumer Marketing (2020) 37 (2): 170–179.

https://doi.org/10.1108/JCM-07-2018-2765

Published: 14 November 2019

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Journal Articles

Picture-based persuasion in advertising: the impact of attractive pictures on verbal ad’s content

Marine Kergoat, Thierry Meyer, Alain Merot

Journal of Consumer Marketing (2017) 34 (7): 624–635.

https://doi.org/10.1108/JCM-01-2016-1691

Published: 13 November 2017

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Journal Articles

When face engulfs the field: differential effects of visual quality levels in print ads

Marine Kergoat, Thierry Meyer

Journal of Consumer Marketing (2015) 32 (4): 225–233.

https://doi.org/10.1108/JCM-01-2015-1284

Published: 08 June 2015

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