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Journal Articles

Consumer perceptions of brand functions: an empirical study in China

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Xiaoling (Martine) Guo, Andy Wei Hao, Xiaoyan Shang
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (4): 269–279.
https://doi.org/10.1108/07363761111143169
Published: 28 June 2011
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