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Guiding when the consumer is in control: the moderating effect of adaptive selling on the purchase intention of the multichannel consumer

Cindy B. Rippé, Suri Weisfeld-Spolter, Yuliya Yurova, Dena Hale, Fiona Sussan

Journal of Consumer Marketing (2016) 33 (6): 469–478.

https://doi.org/10.1108/JCM-09-2015-1546

Published: 12 September 2016

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