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Journal Articles

Antecedents and pro-environmental consumer behavior (PECB): the moderating role of religiosity

Shahid Nakib Bhuian, Sujeet Kumar Sharma, Irfan Butt, Zafar U. Ahmed

Journal of Consumer Marketing (2018) 35 (3): 287–299.

https://doi.org/10.1108/JCM-02-2017-2076

Published: 14 May 2018

View article titled, Antecedents and pro-environmental consumer behavior (PECB): the moderating role of religiosity

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Journal Articles

Selection criteria of Lebanese consumers in the global snack food industry: country of origin perceptions

Imad J. Zbib, Barbara R. Wooldridge, Zafar U. Ahmed, Sarkis Benlian

Journal of Consumer Marketing (2010) 27 (2): 139–156.

https://doi.org/10.1108/07363761011027240

Published: 23 March 2010

View article titled, Selection criteria of Lebanese consumers in the global snack food industry: country of origin perceptions

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Journal Articles

Consumer preferences for commercial Web site design: an Asia‐Pacific perspective

Xia Yang, Zafar U. Ahmed, Morry Ghingold, Goh Sock Boon, Tham Su Mei, Lim Lee Hwa

Journal of Consumer Marketing (2003) 20 (1): 10–27.

https://doi.org/10.1108/07363760310456928

Published: 01 February 2003

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