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Journal Articles

From brick and mortar to omnichannel: a mixed-method exploration of impulse buying research

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T.S. Anoop, Zillur Rahman
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 963–979.
https://doi.org/10.1108/JCM-01-2025-7538
Published: 10 September 2025
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Includes: Supplementary data
Journal Articles

Consumers through the lens of financial scarcity-review and future research agenda

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Arnab Akash Saikia, Zillur Rahman
Journal: Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 756–779.
https://doi.org/10.1108/JCM-06-2024-6951
Published: 05 June 2025
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