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Keywords: 4th industrial revolution
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Journal Articles
Abhijit Roy, Marat Bakpayev, Melanie Florence Boninsegni, Smriti Kumar, Jean-Paul Peronard, Thomas Reimer
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (4): 431–444.
Published: 28 February 2023
...Abhijit Roy; Marat Bakpayev; Melanie Florence Boninsegni; Smriti Kumar; Jean-Paul Peronard; Thomas Reimer Purpose Technological progress and the advancement of the 4th Industrial Revolution (IR 4.0) are well underway. However, its influence on the transformation of core sectors from...
