...Dario Miocevic; Antonija Kvasina; Biljana Crnjak-Karanovic Purpose Extant literature informs that expatriates develop a natural inclination towards host country food with increased acculturation. However, this study argues that expatriates might have divergent goals in different domains of food...

... the complexity of acculturation in gift-giving practices. In terms of gift-giving occasions, Chinese immigrants in Canada, for the most part, adopted the Canadian gift-giving occasions. However, the important role of ethnicity in decision-making is found through their strong sense of differentiation between...

... have other studies looked at young Chinese in terms of USA brand attitudes and identification with global consumer culture. © Emerald Group Publishing Limited 2014 Acculturation Globalization Global brand USA brand An executive summary for managers and executive readers can...

...Nizar Souiden; Riadh Ladhari Purpose The objectives of this study are: to gain a better understanding of the modes of acculturation of West African immigrants in Canada; to relate these modes of acculturation to consumers' perceived likelihood of successful complaint and complaining behavior...

... referent influence among Hispanic and non‐Hispanic teenagers. In addition, the relevant impact of acculturation processes is examined. Design/methodology/approach A survey of 76 Hispanic and 52 non‐Hispanic later aged teenagers was administered in March 2006 to a sample of girls at a Catholic (all...

... aims to explore if there is a difference in the use of word of mouth and brand loyalty among American Jews with differing levels of acculturation. Design/methodology/approach This article utilizes survey data obtained from over 400 respondents with analysis performed using regression and chi...

...Michel Laroche; Chankon Kim; Marc A. Tomiuk Ethnic identity or the retention or loss of the attitudes, values and behaviours of one’s culture of origin is presented as a multidimensional construct. It is further suggested that acculturation or the acquisition of traits of the dominant/host culture...

...Victoria Seitz Reports on a study to determine the influence of acculturation in Hispanic, Asian and black communities to US customs and practices regarding direct response purchasing behavior of self‐image projective products. A survey of students attending a western state university was conducted...