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Keywords: Affect and overall evaluation
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Journal Articles
Haptic information processing and need for touch in product evaluation
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (1): 55–64.
Published: 14 November 2019
... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Marla B. Royne Stafford can be contacted at: marla.stafford@unlv.edu Haptic information Purchase environment NFT Cognition Affect and overall evaluation Need for touch To date, existing research...
