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Keywords: Affective commitment
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Journal Articles
How gratitude improves relationship marketing outcomes for young consumers
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (7): 713–727.
Published: 05 October 2020
... © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Gratitude Customer–organisation relationships Cynicism Benevolence Affective commitment Satisfaction Trust Young consumers Building strong relationships with customers is essential...
Journal Articles
An investigation of the effects of product recalls on brand commitment and purchase intention
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (1): 1–14.
Published: 12 January 2015
... collected through experiments and analyzed using a type of finite mixture model. Findings – Results indicate varying effects of product recalls on commitment across these four customer groups and a strong effect of affective commitment on post-recall purchase behavior. Originality/value...
