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Keywords: Age
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (2): 181–192.
Published: 11 October 2021
... this mobile health (mHealth) technology. Based on the privacy calculus theory, this study aims to examine what factors drive or hinder adoption and disclosure, considering the moderating role of age and health status. Design/methodology/approach A cross-sectional survey was conducted in a European country...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (2): 117–129.
Published: 19 March 2018
... questionnaire survey has been conducted in a face-to-face setting in the USA and China, generating valid responses from 763 American children and 837 Chinese children of age 3-12 years. Findings Unlike previous findings among adults, children from both cultures were found to unanimously prefer curved...
