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Keywords: Alignment
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Journal Articles
Motivations for franchisors to use flat continuing franchise fees
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1998) 15 (6): 587–597.
Published: 01 December 1998
... not franchising from the database, the effective sample size was 592 franchisors. A total of 262 usable responses was received, representing a response rate of 44.3 percent. © MCB UP Limited 1998 Alignment Franchising International marketing Mexico Restaurants Strategic planning Although...
Journal Articles
Case study: strategic alliances in international franchising ‐ the entry of Silver Streak Restaurant Corporation into Mexico
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1998) 15 (6): 598–607.
Published: 01 December 1998
... of all NAFTA regulations should virtually eliminate any potential threats to international franchising. Alignment Franchising International marketing Mexico Restaurants Strategic planning The unprecedented growth of franchising in the USA during the last 25 years and the eventual market...
