... wasted. Based on the Theory of Interpersonal Behavior, an explanatory model of leftover consumption is proposed. Alongside the traditional role of attitude toward the behavior, it particularly emphasizes the role of the emotion of anger felt in response to others’ food waste. Design/methodology...

...Mihir Kumar Kushwah; Himanshu Shekhar Srivastava Purpose This study aims to examine how externally attributed service failures lead to customer incivility intention through the mediating role of anger and explores customer mindfulness as a moderating factor. Design/methodology/approach Three...

... of anger and negative cognition. To instigate this shift, many companies have amended their marketing strategies, incorporating a more pro-environmentally centered theme into their promotional messages, to target potential consumers, particularly environmentally conscious ones, through green advertising...

.... Originality/value This paper offers a novel conceptual framework to explain the moderating effects of OM on the relationship between revenge predictors and revenge behavior. This study extends the application of SDT to the context of customer anger and revenge. This paper is organized as follows. First, we...

... apologize for the harm (eliciting sympathy/encouraging repurchase); or (2) a lawyer inviting them to seek damages for the harm (eliciting anger/discouraging repurchase). This paper frames the messages from the CEO/lawyer such that they fit either with a promotion mindset or with a prevention mindset...