...Amy Dorie; David Loranger Purpose The purpose of this study is to investigate characteristics of apparel-related critical incidents that motivate both Generation Z and Y consumers to share electronic word-of-mouth (eWOM) via specific online channels. Design/methodology/approach The current...

...Huiju Park; Hira Cho Purpose This study aims to understand how social network online communities affect information seeking behavior and decision making for apparel shopping. Design/methodology/approach An empirical study was conducted using a developed research model that hypothesized...